February 28, 2012
Data-Driven Instruction (DDI) may seem relatively new to us, but data–driven marketing has apparently been around for decades. On February 19, The New York Times Magazine ran this article on how big stores track personal events in customers’ lives in order to market to them. Target, in particular was the focus of the article and apparently new parents are their "Holy Grail" of customers. To identify new parents earlier than their competitors, Target asked one of their analysts to identify pregnant women by their shopping habits. Apparently, statistically speaking, our shopping habits change in the second trimester making us more attractive to retailers. (It’s nice to think that with all that vomiting and weight gain we could be attractive to anyone.)
This interesting article was excerpted form a new book, The Power of Habit: Why We Do What We Do in Life and Business, released today. If you’re interested in statistical analysis, habit forming, or habit breaking, check it out.